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Copyright 

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By Elbert Hubbard 



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The Sunlight Milk Plant 

[Y father is a physician. He has practised medi- 
cine for seventy years, and he is still practising. 
I, also, have studied the science of medicine. 
I am fifty-five years old ; my father is ninety. 
We live neighbors, and daily ride horseback 
together or tramp through the fields and 
woods. Today we did our little jaunt of five miles and back 
across the country. 

I have never been ill a day — never consulted a physician in 
a professional way, and, in fact, never missed a meal except 
through inability of access. 

The old gentleman and I are not fully agreed on all of life's 
themes, so existence for us never resolves itself into a dull, 
neutral gray. 

He is a Baptist and I am a Vegetarian. 
Occasionally he refers to me as ** callow," and we have 
daily resorts to logic to prove prejudice, and history is 
searched to bolster the preconceived, but on the following 
important points we stand together, solid as one man : 
First. — Ninety-nine people out of a hundred who think they 
are sick have no organic disease, but are merely suffering 
from some functional disorder, caused by their own indis- 
cretion, usually overeating, or eating the wrong thing. 
Second. — Individuals who have organic diseases are, nine 
times out of ten, suffering from the accumulated evil effects 
of medication. 

Third. — That is to say, most diseases are the result of medi- 
cation which has been prescribed to relieve and take away 
a beneficent and warning symptom on the part of Nature ^ 

3 



The Sunlight Milk Plant 

All these things, or any one of them, will, in very many 
persons, cause fever, chills, indigestion, congestion and 
faulty elimination. 

To administer drugs to a man suffering from malnutrition 
caused by a desire to "get even" and a lack of fresh air 
is simply to compound his troubles, shuffle his maladies, 
and get him ripe for the ether-cone and the scalpel. 
Nature is forever trying to keep people well, and most 
so-called "disease" is self -limiting, and tends to cure 
itself ^ J- 

If you have appetite, do not eat too much. 
If you have no appetite, do not eat at all. 
Be moderate in the use of all things, save fresh air and 
sunshine J:- J- 

The one theme of Ecclesiastes is moderation. 
Buddha wrote it down that the greatest word in any language 
is "equanimity." 

William Morris said that the finest blessing of life was 
systematic, useful work. 

It was Saint Paul who declared that the greatest thing in 
life was love. 

Moderation, equanimity, work and love — you need no 
other physician. 

In so stating I lay down a proposition agreed to by all phy- 
sicians, which was expressed by Hippocrates, the Father of 
Medicine, and then repeated in better phrase by Epictetus, 
the slave, to his pupil, the great Roman Emperor, Marcus 
Aurelius, and which has been known to every thinking man 
and woman since : moderation, equanimity, work and love. 
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A Universal Food 

MILK is the most universal food used by civilized man. 
^ It is on most tables three times a day. 
Milk is more easily contaminated than any other 
form of food. 

Therefore great care should be exercised in its preparation. 
^ Our lives are largely in the keeping of the milkman. 
Indianapolis is the home of the Polk Sanitary Milk Company. 
Their ''Sunlight Milk Plant" is at Fifteenth and Lewis 
Streets. You are invited to call, see, learn and inwardly 
digest valuable information concerning milk. 





A Week in Indianapolis 

'ECENTLY I spent a week in Indianapolis ^ 
It was a week of work, where I talked twice 
a day to a thousand people or so, and wrote 
a little of the good stuff between times. 
But it was a week of pleasure and profit, 
where I met many gentle folk of soul and 
worth, without an unpleasant circumstance to mar the 
perfect joy of the passing hours. 

Twenty-five years ago I knew Indianapolis well. But now 
I found a new city. The old wood-block pavements were 
gone ; the board sidewalks, too, have disappeared. 
Concrete, stone and brick are taking the place of "timber." 
^ No city in America — and I know my America as well as 
most — has as many well-kept, beautiful, thrifty homes as 
Indianapolis ^ Ji 

In one of these quiet, modest and restful houses I made my 
home for a week. 

My dear friends entertained me by allowing me to entertain 
myself ^ J> 

There was a library — not too big — full of books and maga- 
zines, and just a few fine old prints, and autograph volumes, 
smelling of thyme and mignonette. 

Yamada the Spotless 

YAMADA, the Japanese servant, shod with felt, silent, 
watchful, helpful — knowing everything and nothing 
— was always near when wanted, but never in evi- 
dence otherwise. 

Every morning Yamada and I played ball out on the lawn of 
the Art-Museum — sacred soil trod by the feet of my old 
6 



The Sunlight Milk Plant 

friend Steele, Artist and Teacher of Artists. ^ Each morning 

on the breakfast-table was a bottle of buttermilk, and one 

of sweet milk. Blown in the bottles was the name "Polk." 

^ Yamada was psychic, telepathic and psychometric. He 

knew my favorite tipple — he also knew how finicky I was 

about the brand. 

He pointed to the word "Polk " and disappeared into Nippon 

Silence, pulling the silence in after him. 

Yamada is silent without being either a grouch or a gloom- 

ster jt J, 

The next morning when the Polk milk-wagon drove up, 

Yamada and I were trespassing on the Art-Preserve, tossing 

the medicine-ball. 

"See," said Yamada, "how clean! " 

I walked over to the wagon, while the driver was inside, 

and examined his wagon inside and out. It was scrubbed 

as clean as Yamada's pantry, and that is praise superlative. 

^ The filled bottles shone like cut glass ; the boxes were 

faultless ; the whole outfit superb. The driver came and 

smiled a welcome. 

"Come over to our Milk-Shop, and see how we do itl" 

he said, as he placed one foot on the step and the horse 

moved away. "Come over and see how we do itl" 

And that afternoon I did. 




The Model Milk Plant 

HAD heard of the Polk Sanitary Milk Com- 
pany, but as I approached the corner of Fif- 
teenth and Lewis Streets, I was not prepared 
for the sight that met my eyes. 
I did n't have to ask where it was. There they 
were : two gigantic pure-white milk-bottles, 
fifty-five feet high, at the front corners of a most artistic 
building. The big milk-bottles were made of white enameled 
brick. All the rest of the building was brick, stone or con- 
crete ^ ^ 

The windows were screened, dust-proof and fly-proof. 
Entering through one of the doors into one of the big white 
milk-bottles, I found myself in a vestibule of glass and 
white enamel. To the back I saw a reception-room, evidently 
for visitors. To the right, through great plate-glass windows, 
I saw the offices. Down below, in a sort of court, were a 
number of men in white uniforms, seemingly idle, just 
watching machinery. 
Floods of sunlight filled all the rooms. 
And I thought of the oft-repeated cry of Victor Hugo,* 'More 
light ! More light ! " And my mind went back to the day 
when I stood in the room with the glass floor and the glass 
sides, there in the Isle of Guernsey, where the Master wrote 
his masterpieces at the stand-up desk. 
♦'More light! More light! " 

Well, no one visiting the Sunlight Milk Plant would ever 
ask for more light. The place is light intensified by a cream, 
opaque glass, which dissipates the shadow, but preserves 
the light ^ ^ 
8 



The Sunlight Milk Plant 

The Science of Human Service 

LIGHT stands for truth, purity, cleanliness, order, 
system. In the Sunlight Milk Plant there is nothing 
to hide. 
And as I stood in the vestibule of light and beauty a woman 
entered with a boy and two little girls. Evidently she was a 
visitor, too. 

She looked at me and smiled. "Is n't it beautiful ! " she said. 
^ "Is this where our milk comes from? " asked one of the 
little girls, a rosy tot of six. 
"Yes, dear!" 

"And we just pick it off the window-sill! " 
"That 's what Abe Martin says." 
"Do they feed the cows milkweed? " asked the boy. 
"Where's the cow that gives the buttermilk?" piped in 
the little girl. 

Just then a young woman, all clothed in white, came out 
of the office and greeted us. 

It was good psychology to leave us there for a minute. It 
gave us a chance to cut our milk-teeth. 
Other visitors arrived, and so there was a dozen of us shown 
over this ideal plant, and given a little lecture on milk. I 
never knew that I knew so much about milk as when that 
mild-voiced dairymaid told me the things I knew and which 
I did n't know until she told me. 

We made the tour of inspection, and then went back to the 
reception-room, where on shining glass tables we were 
daintily served with milk. 
The children chattered, drank their milk, and encored, 

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and so did we grown-ups. ^ Every afternoon, at Fifteenth 
and Lewis Streets, there is a reception. Everybody is wel- 
come. All are treated with gentle courtesy. Everything is 
shown — all is explained. 

I know of no other city where a Milk-Station is at once a 
school, a reception-hall, a business office, and a factory. 
Go and see. Take the children. It is an object-lesson we can 
not afford to miss. 

The Sunlight Milk Plant symbols the new science of human 
service. It stands for the new Indianapolis — the big, beauti- 
ful and growing Indianapolis — the city where nothing is 
quite good enough, but where all things must be made better. 




zo 




A Little Essay on Milk 

)SH BILLINGS used to advertise a ''Lecture 

on Milk." 

On the stage was a stand, and on this stand 

was a single glass of milk — simply that and 

nothing more. 

Just before the distinguished lecturer began 
to speak, he drank the glass of milk. This was the first act 
of the show. 

Then he went on with his discourse of an hour or so, never 
mentioning the subject of milk. 

This is a little essay on milk, inspired by a bumper beaker 
of buttermilk. 
Milk is a liquid food. 
Milk is Nature's food. 

The one primal purpose of milk is to nourish the young ^ 
Milk is man's first food. 

Please, Mr. Critic, let there be no argument on these four 
points ^ .^ 

Also, milk is man's last food, since those who have lived 
long find milk palatable and nutritious when all other foods 
fail e^ j^ 

Milk — and Water 

MILK contains four nutrients that are necessary to 
sustain life. These elements are protein, fat, carbo- 
hydrates and mineral matter. Milk is eighty-seven 
per cent water — when not reinforced by the pump — the bulk 
being required, as man's digestive apparatus is not adapted 
for highly concentrated foods. 
The water dilutes the solids so they can be easily absorbed 

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by the system. ^ Warm milk is digested more quickly, and 
more effectively, than any other food known. 
Then, as for the water there is in milk, the digestive tract 
requires distention in order for the peristaltic action to be 
vigorous and strong. And the peristaltic movement is the 
natural, automatic exercise of the thirty odd feet, or so, 
of digestive canal. 

Milk is a liquid food. Man's body is over seventy per cent 
water. Of course man might Ijave been made out of solid 
stone, concrete or bronze, but he was n't. All the time we 
live, moisture is being thrown off and evaporated from the 
body; and to preserve the symmetry, shape and usefulness 
of the body there must be considerable amount of moisture 
in our food. 

A quart of milk is equal in food value to a pound of beef. 
One costs eight cents, the other eighteen. To insure yourself 
that the milk is pure, it might be well to see that it comes 
from the Polk Sanitary Milk Company, Fifteenth and Lewis 
Streets, Indianapolis, Indiana. 




za 




Sanitation and Sunlight 

(HE milk sold by the Polk Sanitary Milk Com- 
pany comes from selected and carefully 
inspected dairies, within twenty miles of 
Indianapolis Jt Jt 

No city in the world has better transportation 
facilities than Indianapolis. Thirty railroads, 
including suburban and interurban electric lines, center 
here ^ ^ 

Great care is exercised to exclude all cows from the Polk 
dairies that are not absolutely healthy and strong. 
Light, air, freedom from all uncleanliness and dust are 
always demanded. 

Pails and cans are subjected to boiling-hot water twice a 
day and then placed in the sunlight. The milk goes quickly 
from the pail to ten-gallon cans having tight tops. Then the 
milk is cooled in running spring-water to a temperature 
around fifty. 

In an hour or less these cans of milk are on the way to the 
Sunlight Milk Plant at Indianapolis. 

Each can is labeled and numbered. A sample of the milk 
is taken from each can as soon as it arrives and is tested 
for richness and purity. 

The Sunlight Milk Plant has its own chemist, right on the 
spot every day, testing every can of milk that arrives. 
It would be worth your while to come and see this man at 
work in his Laboratory. 

The tests are most interesting. The day I was at the "Sun- 
light," a class from one of the city High Schools was present, 
and the methods of locating bacteria in milk were fully 

13 



The Sunlight Milk Plant 

explained and shown. I got more information in half an 

hour than if I had moused in musty books for a week. 

A Lesson in Bacteriology 

LET it here be stated that life is a matter of bacteria ; 
and that most bacteriological germs are not harmful. 
It is a "germ" that differentiates buttermilk from 
sweet milk. This germ is the one that Bishop Fowler 
denominated "the friendly germ." This particular butter- 
milk germ attacks the forces of disease and dissolution and 
drives out the calcareous matter which causes rheumatism, 
sciatica, gallstones, stone in the kidney, neuritis and other 
beautiful things that like the human body so well that they 
are prone to move in and stay and build their tabernacles. 
^ Good health turns on assimilating that which is nutritious, 
and thus building up the body ; and at the same time expel- 
ling all that which is harmful, poisonous or which tends to 
stay and fasten itself in the tissues. 

Thus health consists in two things : absorption and elimi- 
nation Jt, J. 

In pure milk are the elements or germs that make for build- 
ing, and also those which make for casting out. Both are 
necessary J- ^ 

The germs to be feared are those which camp out on you. 
^ These parasitic germs are the easiest to keep out. And to 
keep them out is just a matter of cleanliness and preserving 
the milk at a proper temperature until it is used. 
Just take the good wife and the kiddies around to the Sun- 
light Milk Plant any afternoon and see for yourself. You 
learn in the "Sunlight." 
14 



The Sunlight Milk Plant 

Something You Never Thought Of 

THERE is one thing about milk which everybody 
knows, but which nobody knows until they are told 
they know. 
And that is this : Milk is supposed by Nature to be consumed 
on the premises. 

Naturally it goes direct from the producer to the consumer, 
"by word of mouth." 

The middleman is an artificial proposition and comes in 
only as a necessity with civilization. 

That a man should milk a cow and then save this milk and 
feed it to the babies, or put it away and let a family use it at 
their convenience, is one of the great expedients of the genus 
homo Jt Jt 

It is one of the great discoveries and inventions, ranking 
with what Herbert Spencer calls "man's first invention," 
which was the discovery that wood will float on water, and 
that a log in a stream will support a man's weight. 
This idea, amplified and expanded, gives us the steamship, 
and is the germ from which the Interstate Commerce Com- 
mission sprang. For, from the idea that a log would float 
in water and move with the running stream, came the 
thought of cutting off cross-sections of the log, thus securing 
a wheel; then take four wheels, mount them on axles in 
pairs, put your log on the axles, and there you are! This 
invention is the germ that finally led to the Interstate Com- 
merce Commission. 

"The idea of the wheel is secured from the rolling log," 
says Alfred Russel Wallace. 

Z5 



The Sunlight Milk Plant 

The next invention comes when Mr. Stone-hatchet discovers 
that when love grew cold he could set his wife to work, and 
also trade her off for something just as good if she failed to 
obey orders. "The first property -right was the ownership 
of women," writes John Fiske. 

Cows and Milkmen 

THE idea of the milk business is founded on taking 
advantage of the maternal instinct of the cow ^ 
Before cows are domesticated and become a part 
of the family, when the calf is weaned the cow just naturally 
shuts off the milk-supply. This is a fact which every country 
boy knows ; for in the good old days on the ranch Out West 
when we used to tie the cow up and strap her legs in order 
to milk her, we resorted to the scheme of allowing the calf 
to help himself on one side, while we industriously milked 
the other ^ J- 

Man's business is to rob Nature, or as he more politely terms 
it, to utilize Nature, and this he does and is obliged to do, 
for on the utilization of Nature civilization is built. 
Over in Italy every one is familiar with the milkman who 
drives his herd of goats through the street, with their tinkling 
bells. The housewives come out and stand on the curb while 
the milkman backs up a goat, and fills the pan, pail, cup or 
bottle. This is a precaution necessary in the Far East to 
prevent the too profuse use of HjO. When you see the lacteal 
fluid milked into a pan, and have your eye on the milkman 
at the same time, a reasonable degree of purity, cleanliness 
and freedom from adulteration is safely assured. And I have 
noticed, in later years, that these milkmen with their merry 
i6 




PLANT OF THE POLK 




FARY MILK COMPANY 



The Sunlight Milk PI a'fn t 

flocks of bleating goats, are very careful to keep themselves 
personally and outwardly attractive. They frequently wash 
their hands at the pump, make a show of clean linen, and 
have a reasonable pride in their flocks. 
Here in America we can not lead the cow around town. 
The Polk Sanitary Milk Company control three thousand 
five hundred cows, and it is not exactly practicable to bring 
these cows to Indianapolis every morning — hence comes 
in the hiatus, or, as our political friends would say, the 
interregnum between the time the cow is milked and the 
time the milk reaches the red, luscious lips of Baby Mine. 
The Milkman's Responsibility 

WARM milk direct from producer to consumer is 
in no danger of contamination on the route. It 
is what you call the "short haul." But when 
distance intervenes, and time as well, great care must be 
exercised to prevent contamination. Also, the subject of 
temperature must be carefully considered. "The germs of 
everything are everywhere," says Grant Allen in his wonder- 
ful essay entitled, "A Square Foot of Sod." 
If there are ten thousand different kinds of germs in a square 
foot of sod, only awaiting conditions to evolve them, how 
many kinds of germs are there in a gallon of milk? This is 
a question that science has not yet fully answered. 
The health of a city turns on its milk-supply. 
Milk is the most universal food in use. 
That great and good man, Mr. Nathan Straus, one of that 
superb trinity of brothers, Oscar, Isadore and Nathan, spent 
over two hundred thousand dollars a year in New York City 

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Sunlight Milk Plant 



for nineteen years in educating poor mothers to use Pasteur- 
ized milk for "bottle-babies." He also urged all mothers to 
drink only Pasteurized milk. 

Conservative estimates now show that through the efforts 
of Mr. Straus the mortality of the dreaded second year of 
the baby has been cut down fully one-half. 
Hence, well can we say that the happiness of the family 
is largely in the keeping of the milkman. 




x8 




Science and Milk 

(HE Polk Sanitary Milk Company perform eight 
processes with their milk before it is delivered 
to the consumer, and these eight processes 
are the results of eighteen years' experience 
and experiment in the milk business. 
These eight things are all designed to give 
the milk to the consumer in exactly as good condition as it 
was when it came direct from the udder of the cow. 
The first step in the Polk method is the selection of the cows 
and the careful inspection of the dairies. 
Second, quick transportation of the milk from the dairy 
to the Sunlight Milk Plant. 

Third, careful bacteriological test for unfriendly germs, -and 
to see that the milk is absolutely pure. These unfriendly 
germs may manifest themselves simply by the odor coming 
from the wrong feeding of the cow ^ Garlic, turnips, or 
decayed vegetables, or indifferent food of any kind, affect 
the milk-supply, and these mistakes on the part of the feeder, 
or the man who has charge of the cow, reveal themselves 
instantly in the laboratory of the Sunlight Milk Plant. 
Nothing is hidden, nor can it be in the "Sunlight." 
Fourth, filtration, which is accomplished by a machine 
turning at a very rapid rate ; so that with the aid of 
centrifugal attraction, deleterious matter is thrown out, 
thus effecting a perfect filter. 

Fifth, aeration, or, in other words, ventilation. Food must 
be ventilated, as well as the human body must be ventilated. 
^ Your children can not study while in an unventilated room. 
More and more in very recent times has the idea of ventilation 

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The Sunlight Milk Plant 

forced itself upon us. Many people are now sleeping the whole 
year round out-of-doors. There is only one cure for the Great 
White Plague, and that is, fresh air. God supplies us the 
sunlight and in the great out-of-doors are the conditions 
which evolve the germs of life and which at the same time 
destroy the germs of death or dissolution — that is, the 
parasitic germs. 

We can all remember a time when everybody was afraid 
to breathe night air, and we used to keep the day air in and 
breathe it at night. Now we find the night air is just as neces- 
sary as the day air, although the air at different times has 
different qualities.] 

The refrigerator must be ventilated. Meat placed in a box, 
no matter how cool, if the air is not changed will quickly 
deteriorate and become unfit for food. And so science has 
demonstrated that milk must be brought into contact with 
air. This scheme of aerating milk by mixing ozone with it 
is one of the recent great achievements of science. 
If milk is placed in a large receptacle and bottled up tight 
without being aerated, it evolves an unfriendly germ or a 
parasite which may fix itself in the human body to a danger- 
ous degree. But by aeration we get the oxidization of milk 
— or ozone whipped into the milk — a method which you 
can see worked out when you visit the Sunlight Milk Plant. 
^ Sixth is standardization, by which every bottle of milk is 
brought up to the same standard of richness and quality 
and duly tested before it is placed in the bottles. It is also 
interesting to know that the milk at the Sunlight Plant is 
bottled and corked without the touch of human hands. 

20 



The Sunlight Milk Plant 

Seventh is Pasteurization, which retards the tendency to 
"change," or to turn sour, which was one of the great 
disadvantages in the caring for milk on the farm in the 
good old days. 

Eighth is refrigeration, which means that the milk is cooled 
to thirty-five degrees and is held right there at that point 
from the time it is put in the bottles until it is delivered to 
the consumer. 

By these eight processes the dangers that lie in wait for this 
most delicate and luscious food are obviated on its way 
from the kindly cow to our breakfast-table. 
Eighteen Years of Service 

THE Polk Sanitary Milk Company has been delivering 
milk in Indianapolis for eighteen years, beginning 
with one wagon that distributed twenty-seven gallons 
of milk a day. The milk was then dipped out of a big can with 
a long-handled dipper. The wagon stopped in front of a 
house, the bell was rung, and the merry housewife grabbed 
a shawl, put it over her head and ran out into the street with 
her little tin calabash. 

From that time on the Polk folks have constantly revised 
and bettered their methods until they believe now they have 
very nearly reached perfection. 

The Sunlight Milk Plant distributes milk to twelve thousand 
families in Indianapolis. It uses fifty wagons, and has three 
thousand five hundred cows on its staff. 
If there is a"ny better milk distributed anjrwhere, and if there 
are any better methods for the distribution of milk, the Polk 
folks want to know about it, and to this end they invite you 

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to come to the Sunlight Milk Plant, Fifteenth and Lewis 

Streets, Indianapolis. 

Come any afternoon; bring your friends and the children 

and see what they are doing ; and if you can make any 

suggestions to help them in giving better service to the 

people of Indiana they want to know it. 

So here 's to you and your family. May you all live long and 

prosper ! — this in a brimming beaker of buttermilk. 




2a 




Humanity's Debt to Pasteur 

^ASTEUR was born in Eighteen Hundred 
Twenty-two and passed away in Eighteen 
Hundred Ninety-five. 

To this one man, more than to any other, must 
be given the credit of tracing that obscure 
and hazy line which marks the vegetable from 
the animal kingdom. 

The germs of animal life spring out of decaying vegetation ; 
and vegetation springs out of decomposing animal life. 
Some scientists have thought that cancer is a form of vege- 
tation, and it is well known that vegetable growth in the 
human organism means disease, disintegration and death. 
^ For over half a century Louis Pasteur experimented with 
laborious care on the subject of bacteria. 
To know all about bacteria would mean to be in communi- 
cation with Infinity and to know the secrets of Life. 
Two forms of germs often combine and these produce a 
third. Digestion is brought about by germs, and if we destroy 
these germs of digestion the individual is unable to assimilate 
food e^ Jt 

Milk is a partially predigested food, and Nature expected it 
would be used warm from the animal body before there was 
any chance of deterioration or change. 
Milk is the most delicate form of food, and is subject to 
quick changes when exposed to the open air. Its nature is 
to absorb, and be absorbed, and so we find that milk kept 
in surroundings that are uncleanly takes on contamination. 
^ For instance, milk stored in a refrigerator with vegetables 
will absorb the flavor of those vegetables. For these reasons 

23 



The Sunlight Milk Plant 

great care must be exercised in the handling of milk. 
^ Pasteur discovered that there are four general kinds of 
bacteria to be found in milk. 
First, there are the friendly forms of bacteria. 
Second, there are the neutral forms which seemingly do 
not affect health or digestion either one way or the other j/t 
Third, there is the form of bacteria that injures the milk. 
Fourth, there are the forms that injure the human being. 
^ Fortunately the neutral or indifferent kinds of germs are 
predominant in fresh milk, and slowly die out as the favor- 
able kinds increase ; and this is the case in buttermilk, where 
the friendly germs have grown so strong and predominant 
that they have driven out the forces of disintegration Jt 
This is the reason why buttermilk is especially favorable 
for people of mature years or those advanced in life. The 
friendly germs are so active that they stop sedimentation 
in the tissues. We die from a hardening of the arteries, 
which in time produces a chronic condition, or a disease 
called arteriosclerosis ; or, as the good old-time doctors 
called it, "lime in the bones." But it is not lime in the 
bones alone — it is lime in the tissues. 
The Mischief in Milk 

THE true sources of danger in milk are from animal 
matter, owing to uncleanly surroundings, impure 
food given to the cows, lack of fresh air for cows. 
The average farmer in the good old days knew nothing 
about ventilation, either for himself or his livestock. Gradu- 
ally, however, the world is awakening to the truth of the 
situation that all mammals are air-plants. 
24 



The Sunlight Milk Plant 

The second danger from milk lies in the custom of bottling 
it tight, before it is treated, or shutting it up in glass cans 
where the air has no chance to get at it. If it is thoroughly 
aerated first and then Pasteurized it will keep for a good 
many days, and perhaps for several months, without any 
change at all, and will be in perfect condition for pure food. 
^ Pasteurization of milk consists in having it thoroughly 
aerated, or the air mixed with it, then raised to a temperature 
of one hundred sixty-five degrees or thereabouts, and then 
quickly lowered to a temperature varying from thirty-eight 
to forty-two degrees. 

If the milk is then bottled and secured with an air-tight 
cork it will remain pure for a number of days. 
To thoroughly aerate and Pasteurize requires special 
machinery. The entire body of milk must be heated without 
scorching, and must be heated exactly alike, and then it 
must have the temperature reduced in a similar manner. 
^ The special kinds of machinery used by the Sunlight Milk 
Plant for these purposes are models of the art of machina- 
tion »st t?t 

This rapid raising of the temperature, and then the sudden 
changing to cold, destroys the unfriendly germs, without 
hurting the germs that are necessary to health. This is the 
particular one great invention of Louis Pasteur. 
Some of his discoveries are open to question and criticism, 
but the Pasteurization of milk has been tested in every 
civilized country thoroughly, and on this one thing the 
milk experts of the world are all agreed, that the use of 
Pasteurized milk as a saver of infant life is beyond com- 

25 



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u n 



light Milk Plant 



putation. ^ At that critical period in the life of the child 
when the digestive apparatus has not accustomed itself to 
the use of solid foods, and it is gradually being weaned 
from the milk diet, then is the time of danger. 
The milk used must be Pasteurized in order to lessen the 
risks. So to repeat. Pasteurized milk contains all the friendly 
germs, with the unfriendly ones or the dangerous ones 
reduced to the absolute minimum. 




26 




Vital Statistics 

RECENT report issued from Washington on 
Vital Statistics shows a lower death-rate than 
has ever before existed in the history of 
America ^ ^ 

In the year Nineteen Hundred the average 
yearly death-rate was eighteen. It has now 
dropped to fifteen per thousand, and it is encouraging and 
pleasing to note that in Indianapolis the death-rate is 
considerably less than fifteen, which proves plainly that 
this city is away beyond the average of American cities and 
towns in all that pertains to hygiene and happiness. 
Moreover, the death-rate in Indianapolis has been gradually 
growing less and less. 

Of course we can all speculate on the cause of this. Good 
sewerage, fresh air, well-paved streets, plenty of work for 
everybody, getting together and getting acquainted with 
one another — all these are strong factors in the line of 
increased health. 

Then, Indianapolis spells success, and success is a tonic ^ 
Personally, I think the increase in health is on account of 
the large number of people who are getting their milk from 
the Polk Sanitary Milk Company. 

Milk is the most important article in man's diet. It is on 
every table three times a day — not counting the bottle-babies, 
who get hungry more often. 
Food is a fuel; also, it is a stimulant. 



a7 



The Sunlight Milk Plant 

Costing More to Live 

THERE is nothing more palatable than warm milk. 
Milk should not be gulped down. It should be sipped. 
It is a great cosmic sparker, starting the human 
dynamo for the day. In its use there is no reaction. It does 
not mean headache nor regrets. 

There is a grave doubt about the wisdom of the no-breakfast 
plan, but the moderate breakfast is the thing the modem 
doctor will tell you is wise and proper. 
Milk for everybody ! And be sure it is pure. In order to get 
the purest and best, you would better communicate with 
the Sunlight Milk Plant at Fifteenth and Lewis Streets ^ 
Better still, go out and see these people ; see what wonderful 
facilities they have for supplying milk from the dairy to the 
family J> J. 

Long experience, right intent, ample capital devoted to 
human wants — is not this what is lengthening human life 
in the city? 

Some people say it is costing more to live now than ever 
before, but really it is worth the money. 
We should all live to be one hundred, and live without pain, 
anxiety, fear or disease — and we will when we grow to a 
point where we know how to eat, sleep, work, laugh, love, 
study, and mix these things in the right proportions. 



28 




Milk Mischief 

(HE principal source of contamination in milk 
is the house-fly. If the fly would only stay in 
the house it would be all right, but the fact 
^^ is that a fly flies. He is always moving around 
from the barn to the house, and on the way 
he stops at the pig-pen. Coming back he visits 
the swill-pail, and then flies into your dining-room and sits 
on your nose. 

The number of bacteria on a single fly ranges anywhere 
from a thousand to six millions. The diseases peculiar to 
infants begin about July Fifteenth, when the fly goes a-flying. 
^ Let the fact be known that no flies ever get into the Sun- 
light Milk Plant. 

There the windows are screened, and you enter the Plant 
through double doors. 

All empty bottles returned from the consumer are brush- 
washed inside and out by hand and then sterilized in 
boiling-hot water before they are allowed to be carried 
into the room where the milk is bottled. 
That is to say, the sterilizing and cleansing department is 
separate from the regular milk-depot. 
So no germs are ever transported from houses and homes 
back to the milk-depot. You will probably travel a long ways 
before you find such separation in other depots. 
Tuberculous Cows 

PROFESSOR KOCH, during the Tuberculosis Congress 
in London, read a paper in which he declared that 
bovine tuberculosis was not communicable to man, 
and that human tuberculosis was not communicable to a 

29 



T h 



Sunlight Milk Plant 



bovine. ^ This paper caused a great deal of discussion, and 
opinions at the last were about equally divided as to 
whether the statements of Professor Koch were absolutely 
true, or not. 

In any event, cows with tuberculosis are not healthy cows. 
^ There has no doubt been a deal of unnecessary scare on this 
proposition of tuberculosis. The fact is that tubercular germs 
are found very often in a healthy subject. David Harum said 
that a reasonable number of fleas on a dog was all right. 
This leaves the question of what is reasonable open for final 
decision J^ ^ 

But the fact remains, that cows that are not absolutely 
healthy and happy in every way are never allowed in the 
Polk dairies. 

From the dairy to the consumer the greatest care is taken 
to prevent contamination, and the milk that is delivered 
to the consumer is as palatable, hygienic and excellent as 
science can produce, or patient, loving skill arrange. 
The Polk folks believe in health, work, good cheer, kindness, 
mutuality and human service. Please pass the milk ! 




30 




Courteous Service and Prompt 

(HE Sunlight Milk Plant produces a standard 
article. That is to say, the milk you get one 
day is exactly the same in quality and kind 
that you will get all through the year. 
If the milk agrees with you on one occasion 
it will be the same throughout the year, and 
parents need have no fear of the contamination which 
existed in the good old days when the farmer fed any- 
thing and everything to his cows, and when one day you 
had milk from one cow and the next from another. 
Absolute sanitation and the treatment of the milk through 
Pasteurization and aeration insure this hygienic article .^ 
The tests devised by Louis Pasteur, as the result of a lifetime 
of experiment, are in actual daily use at the laboratories of 
the Sunlight Milk Plant. 

In delivering milk, the work is so arranged that the wagons 
are on hand at a certain spot every time every day. The men 
hired are carefully drilled and trained. 
They are intelligent, cleanly, courteous, and their business 
is to serve humanity. 

The Sunlight people believe in the divinity of human service. 
They are very proud of their business. They take great 
satisfaction in the thought that they are doing their work 
as well as they can. 

Yet they are never quite satisfied, and are always laboring 
for something better. 

If there is any way whereby they can provide a better 
service in the distribution of milk for the people of Indian- 
apolis they want to know it. They are thankful for sugges- 

31 



MAii 14 i91t 



The Sunlight Milk Plant 

tions. And they want to know their customers personally. 
^ So they invite all housekeepers and their friends to come 
to see them at the Sunlight Milk Plant, and be informed 
as to what they are doing and what they are trying to do ^ 
They believe in human co-operation. "We help ourselves 
only as we help others." 

Serving Humanity 

THE Sunlighters believe that sanity lies in human 
service, and that only as we add to the happiness 
and well-being of the world can we help ourselves. 
Theirs is a life of work, of continual activity, but with it 
they combine a deal of good cheer and sweet content. 
Not only do they deal in milk of healthy cows, properly cared 
for, and delivered to the consumer at a reasonable price, 
but they believe in the milk of human kindness. 
From time to time all of the Sunlight employees are brought 
together, and this subject of serving humanity is discussed. 
^ These meetings, and mutual discussions on every point 
that pertains to the business of supplying milk to the con- 
sumer, they find of great advantage and benefit in raising 
the standard of intelligence and in keeping up a personal 
interest in all the helpers. 

The Polk Sanitary Milk Company is one big family of 
earnest workers, devoted to supplying the most important 
food article used by man. 

Call and see them any time. It will open your cosmic peepers 
as to what progress is doing for the world. 



One copy del. to Cat. Div, 



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The Sunlighters 
believe that san- 
ity lies in human 
service, and that 
only as we add 
to the happiness 
and well-being of 
the world can w^e 
help ourselves 3^ 




Elbert Hubbard 


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